Sampath Kumar

Pre Sales Head · Lead Generation

Every deal begins with hello.

Engineer-turned-sales leader with 7+ years driving B2B & B2C SaaS growth, service-based private markets, fractional pre-sales, and global account expansion across 24 major markets all over the globe.

7+
Years in pre-sales
24
Global markets reached
200M+
Records mapped

The addressable market, honestly

200M+

Private companies, mapped into a sourcing database for mid-market origination. Every one of them is a company somebody could sell to. Almost none of them are worth your Tuesday.

More leads is not a strategy.
The right leads, followed up, is.

So it runs like an engine.

Eight stages, in order, each one depending on the one before it. Keep scrolling and it runs.

  1. 01

    Understand ICP

    Segment the market, map the buyer journey, define who's actually worth reaching.

  2. 02

    Research

    Deep account and market intelligence from intent platforms, firmographic databases, and direct web research.

  3. 03

    Prospect

    Source contacts and verify them through multi-stage checks before they ever get an email.

  4. 04

    Outreach

    Multi-channel cadences across cold email and LinkedIn, monitored for SPF, DKIM and DMARC health.

  5. 05

    Qualification

    Track hand-raiser quality, not just volume, and report it back to sales and research.

  6. 06

    Meeting

    Schedule discovery calls and demos, connect qualified prospects with Account Executives.

  7. 07

    Pipeline

    CRM data management and funnel reporting, with ROI defined before a campaign ever launches.

  8. 08

    Growth

    OKR-aligned production plans, team training and process fixes feed straight into the next cycle.

Leads in. Meetings out.
Everything hard happens in between.

Verified

That was the method. These are the results, with their sources attached.

300+

Enterprise marketing qualified leads generated per year.

Mid-market M&A · Finquest

18–26

Qualified pipeline meetings per client seat, per month.

6 tech verticals · The Sales Group

+25%

Lift in lead-to-meeting conversion, from thesis-matched messaging.

Telecom SaaS · Ecosmob Technologies

1.2%

Increase in deal velocity on complex enterprise deals.

Deliverability · Uplers & Mavlers

+30%

Email bounce ceiling held on every list, through multi-stage verification.

Pre-sales · Zinnov & Draup

Where the inbound arrives from.

Verified Creator Analytics and Social Selling Index framework driving steady B2B and B2C inbound leads.

  • 10,000+Followers
  • 2.6M+Impressions
Audience momentumOrganic impressions over time
AprMayJunJulAugSepOctNovDec

Organic impressionsIllustrative trend — connect actual analytics for production

Pre-sales leadership & fractional strategy

Building high-volume lead generation and pre-sales engines.

“How does an engineer end up in sales?”

“An engineer's head, a pre-salesperson's calendar.”

I bring an engineer's analytical rigour to B2B and B2C outbound lead generation, automated prospect enrichment, and pre-sales deal architecture — specialising in B2B SaaS, service-based private markets, and global account expansion. From structuring multi-channel cold email and LinkedIn cadences to running enterprise solution demos, delivering Marketing Qualified Leads, and managing commercial proposal handoffs, I engineer pipelines that convert targeted prospects into booked meetings.

Diploma

Diploma in Mechanical Engineering

Sree Narayana Guru Polytechnic College · 2016

Engineering

Bachelor of Engineering in Mechanical Engineering

Sri Krishna College of Technology · 2020

Business

Master of Business Administration with a specialization in Marketing

Amrita Vishwa Vidyapeetham · 2026

Soon

Video · in production

A presales walkthrough, on camera.

Seven years of doing exactly this.

Global market specialist with deep expertise across the United States, United Kingdom, UAE, Singapore, Australia, Canada, and Europe — the employer, the work and the numbers, in order.

  1. Emotii

    Senior Lead Generation Manager

    Nov 2025 – Present

    Bengaluru, India

    +25% lead pipeline growth

    1. Lead Generation Strategy: managed market research and multi-channel outreach campaigns, increasing lead pipeline by 25%.
    2. Email & LinkedIn Campaigns: developed targeted outbound strategies using aged LinkedIn accounts and Waalaxy automation, compliant with GDPR and CAN-SPAM.
    3. CRM & Data Management: oversaw cold email campaigns, monitoring SPF, DKIM and DMARC records to maintain email account health.
    4. Automation & Prospecting Tools: worked across Clay, Mailchimp, HubSpot, Smartlead, Instantly and Buying Leads for data-driven outreach.
    5. Market Research & Analysis: delivered projects on prospecting, candidate sourcing, salary benchmarking and competitive analysis.
    6. Performance Tracking: designed monthly and daily production plans against OKRs, optimising lead handover to sales.
  2. Finquest

    Lead Generation Manager

    Jan 2024 – Oct 2025

    Bengaluru, India

    Demand generation & appointment setting across 8 global markets

    1. Demand Generation & Lead Qualification: executed campaigns with sales and marketing, improving lead quality, conversion and pipeline growth across SEA, MENA, US, UK, Singapore, Malaysia, Australia and Europe.
    2. Prospect Engagement & Appointment Setting: scheduled discovery calls and product demos, connecting qualified prospects with Account Executives.
    3. Customer Experience & Quality Assurance: delivered a high-quality customer experience, adhering to quality standards throughout the outreach process.
    4. Project & Campaign Management: planned and managed end-to-end deliverables, including pre- and post-campaign activity and CRM data management.
    5. Reporting & Performance Analytics: monitored outbound campaign metrics, providing insights on lead generation, effectiveness and revenue contribution.
    6. Cross-Functional Collaboration: worked with sales and marketing stakeholders to streamline lead handover and outreach efficiency.
  3. The Sales Group

    Lead Generation Manager

    Jan 2024 – Jun 2024

    Toronto, Canada (remote)

    18–25 meetings per seat, per month

    1. Fractional SDR leadership for North American business owners buying part-time BD support, fractional sales leadership and permanent sales-team placement.
    2. Built a custom outbound strategy per client against their ICP and growth goals.
    3. Managed part-time BDR resources.
    4. Launched and optimised email and LinkedIn campaigns by industry and vertical.
  4. Ecosmob Technologies

    Lead Generation Manager

    Jun 2023 – Apr 2024

    Ahmedabad, India

    300+ enterprise MQLs a year

    1. Led a lead-generation team serving a diverse client portfolio for enterprise VoIP and telecom SaaS platforms.
    2. Territory-based allocation across the US, UK, MENA and APAC.
    3. Ran automated inbound and outbound email campaigns through Sales Navigator and CRM tooling.
    4. Designed outreach templates and built the monthly conversion and engagement analytics.
  5. Uplers Pvt Limited

    Senior Lead Generation Specialist

    Jul 2022 – Dec 2023

    Gujarat, India

    Multi-touch outbound campaigns lifting brand awareness & conversion

    1. Outbound Campaigns: designed and executed multi-touch lead generation strategies, elevating brand awareness and increasing conversion rates.
    2. Campaign Performance Optimization: analysed ROI metrics, optimised outbound campaigns, and ensured alignment with revenue goals.
    3. Client Engagement & Quality Assurance: ensured a seamless customer experience, enhancing satisfaction scores and refining outreach processes.
    4. Marketing Collateral Development: created case studies, email templates and sales presentations to support lead generation.
    5. Stakeholder Collaboration: partnered with BDR and marketing teams to enhance business development initiatives and optimise CRM data.
    6. Data-Driven Sales Support: monitored email responses, nurtured hand-raisers, and provided structured updates to sales and market research teams.
  6. Alore (Growth OS)

    Lead Generation Specialist

    Apr 2021 – May 2022

    Bengaluru, India

    Research, QA and reporting rigour

    1. In-depth prospect research and qualification — domain expertise, product fit and system requirements.
    2. Fed targeted outbound email campaigns across the US, UK and Australia.
    3. Handled client communication and appointment setting.
    4. Oversaw lead assignment and QA workflows across research, outreach and sales, with daily and monthly bounce and lead reporting.
  7. Zinnov & Draup

    Lead Generation Executive

    Jun 2020 – Jul 2021

    Coimbatore, India

    Verified lead sourcing & multi-stage data validation for IT/tech sales teams

    1. Market Research Execution: conducted in-depth industry research, sourcing verified leads for IT and technology sales teams.
    2. Data Validation & Enrichment: used multi-stage verification techniques to extract and validate prospect information.
    3. CRM & Email Tracking: maintained records in Salesforce, tracking lead engagement and sales conversion data.
    4. Competitive Intelligence: leveraged Draup, Hoovers, ZoomInfo and Crunchbase to enhance outreach strategies.
    5. Performance Optimization: aligned lead generation strategies with OKRs, ensuring consistent achievement of targets.

Nine sectors. Twenty-four global markets.

The method holds across all of them. The message never does, which is the entire point.

B2B & B2C SaaS

High-velocity growth across IT and SaaS platforms.

Service-based private markets

Global account expansion and deal origination.

Digital marketing localisation and translation

Performance-driven outreach for MarTech agencies and localisation firms.

Staffing & recruiting

Fractional pre-sales and BDR talent acceleration.

MediTech, pharma & healthcare

B2B lead gen across MedTech startups, pharma, and hospital networks.

Banking, finance & BPO

Financial service pipelines and back-end solutions.

E-commerce, retail & aviation

Omnichannel B2B and B2C campaign strategy.

EdTech & institutions

Institutional lead gen and consultative selling.

Energy, utilities & engineering

Technical proposal scoping and enterprise demos.

The stack behind every cadence.

Eight layers, run together — prospecting, enrichment, engagement, deliverability, pipeline, deal execution, automation and intelligence, not a pile of logins.

Hands-on expertise with all of them, built over seven years running outbound.

Prospecting & lead intelligence

41 tools

Executive lead discovery, buyer intent signals, verified direct dials and email, and the growth triggers that say an account is ready to hear from you.

Data scraping & enrichment

13 tools

Turning a name into a record — firmographics, tech stack, headcount moves and contact detail, filled in before a rep ever reads the row.

Outbound & sales engagement

25 tools

Sequencing across email, LinkedIn and phone, with the personalisation and reply handling that keeps a cadence human at volume.

GTM infrastructure & deliverability

19 tools

Domains, mailboxes, DNS records and warm-up — the plumbing that decides whether a campaign lands in an inbox or a spam folder.

CRM & pipeline

13 tools

Pipeline data hygiene, automated lead routing, deal stage tracking, and the executive reporting that comes out the other end.

Content, meetings & deal execution

16 tools

Decks, demos, scheduling, proposals and payment — everything between a booked meeting and a signed contract.

Automation & agentic AI

13 tools

Workflow orchestration and AI agents that run research, enrichment and follow-up in the background instead of on a rep's calendar.

Intelligence, research & AI

14 tools

Deal intelligence, call analytics, market research and reasoning models — the layer that says what to do before the outreach starts.

Thought leadership

Featured LinkedIn posts

Rolling notes on B2B lead generation, pre-sales architecture, and private-market deal origination.

End of run

You just watched the whole thing run once.
Say hello and it runs for you.