Lead generation
Outbound, engineered like a pipeline.
I build and run outbound lead generation and pre-sales systems for B2B and B2C companies — defining who is worth contacting, researching and sourcing those contacts, running multi-channel outreach, qualifying the replies, booking meetings, and handing qualified prospects to account executives with the CRM data and reporting to match.
What that means in practice.
It is the whole funnel, run as one system: the ideal customer profile is defined, the accounts researched, the contacts sourced and verified, the cadence launched, the replies qualified, and the meetings booked with the data to back the hand-off.
The same system also carries direct pre-sales work — discovery calls, enterprise product demos, RFP and proposal responses, and ROI modelling for C-suite buyers.
Eight stages, in order.
Each depends on the one before it. This is the sequence the homepage world runs as you scroll.
Understand ICP
Segment the market, map the buyer journey, define who's actually worth reaching.
Research
Deep account and market intelligence from intent platforms, firmographic databases, and direct web research.
Prospect
Source contacts and verify them through multi-stage checks before they ever get an email.
Outreach
Multi-channel cadences across cold email and LinkedIn, monitored for SPF, DKIM and DMARC health.
Qualification
Track hand-raiser quality, not just volume, and report it back to sales and research.
Meeting
Schedule discovery calls and demos, connect qualified prospects with Account Executives.
Pipeline
CRM data management and funnel reporting, with ROI defined before a campaign ever launches.
Growth
OKR-aligned production plans, team training and process fixes feed straight into the next cycle.
The course
Prefer to run it yourself?
Everything in the system above, taught step by step — the ICP method, the research loop, campaign sequencing, LinkedIn outreach, tracking, and the metrics. One payment, 30 days of access, all 20 practical sections.