Lead generation
Outbound, engineered like a pipeline.
I build and run outbound lead generation and pre-sales systems for B2B and B2C companies — defining who is worth contacting, researching and sourcing those contacts, running multi-channel outreach, qualifying the replies, booking meetings, and handing qualified prospects to account executives with the CRM data and reporting to match.
What that means in practice.
It is the whole funnel, run as one system: the ideal customer profile is defined, the accounts researched, the contacts sourced and verified, the cadence launched, the replies qualified, and the meetings booked with the data to back the hand-off.
The same system also carries direct pre-sales work — discovery calls, enterprise product demos, RFP and proposal responses, and ROI modelling for C-suite buyers.
The method
Eight stages, in order.
Each depends on the one before it. This is the sequence the homepage world runs as you scroll.
- 01
Understand ICP
Segment the market, map the buyer journey, define who's actually worth reaching.
- 02
Research
Account and market intelligence from Draup, ZoomInfo, Crunchbase, and direct web research.
- 03
Prospect
Source contacts and verify them through multi-stage checks before they ever get an email.
- 04
Outreach
Multi-channel cadences across cold email and LinkedIn, monitored for SPF, DKIM and DMARC health.
- 05
Qualification
Track hand-raiser quality, not just volume, and report it back to sales and research.
- 06
Meeting
Schedule discovery calls and demos, connect qualified prospects with Account Executives.
- 07
Pipeline
CRM data management and funnel reporting, with ROI defined before a campaign ever launches.
- 08
Growth
OKR-aligned production plans, team training and process fixes feed straight into the next cycle.
The engagement model
Tools first. Pay when leads land.
You control the spend. Results arrive before the retainer does.
Phase 01
Pay for tools only
The mandatory tool stack is activated. You pay direct tool cost — no markup, no retainer yet.
Phase 02
Research & build
ICP definition, account research, prospect sourcing, and a multi-channel cadence built and launched.
Phase 03
Leads flow — pay for results
MQL leads and qualified meetings delivered. Payment is linked to conversion, not activity.
The stack
The tools the pipeline runs on.
Grouped by what they do — finding prospects, managing the pipeline, automating the work, and the market intelligence behind it.
Prospecting & intent
Sales Nav · Apollo · ZoomInfo · Crunchbase · Lusha · Cognism · Hunter · Lemlist
Executive lead discovery, buyer intent signals, direct dial and email verification, growth trigger tracking.
CRM & pipeline OS
Salesforce · HubSpot · Pipedrive · Zoho · Close
Pipeline data hygiene, automated lead routing, deal stage tracking, and executive reporting.
n8n & agentic AI
n8n Workflows · Agentic AI Tools · Clay · Instantly.ai · Smartlead · PhantomBuster
Workflow automation, agentic lead enrichment, personalised outreach, and deliverability infrastructure.
Intelligence & pre-sales
Finquest AI · PitchBook · CB Insights · Gong.io · Draup AI · Chorus
Mid-market M&A database mapping, deal intelligence, call analytics, and proposal engineering.
Want this running for your pipeline?
Start with a free strategy call, then a performance-linked setup — pay the tool cost first, and pay for results once qualified leads and meetings are landing.