Strategy calendar
You bring the idea. I'll bring the plan.
First call is free — 30 to 45 minutes, no charge — enough to see whether your pipeline is worth building and whether I'm the one to build it.
- First call — free
- 30–45 min · Discovery, pipeline fit & strategy
- Second call — USD 350
- One-time setup · Infrastructure, tool estimation, methodology, process flow
- Remote
- Video call — Google Meet or your preferred platform
Call one
What the free call covers.
Six questions, asked in this order. By the end of them I can tell you whether outbound is the right spend for you — including when the answer is no.
01
Product or service
What you actually sell decides the cadence. A product demo and a service consult are not the same outreach.
02
The company
Size, sales, sales motion, who closes today, and what has already been tried on the outbound side.
03
Target region
NA, EU, APAC or MENA. Buying norms, timing and tone shift with each one.
04
Industries & ICP
Which verticals and account types are worth the list, and which ones quietly waste it.
05
30 / 60 / 90 day goals
What has to be true in three months. This is what the whole engagement gets measured against.
06
B2B or B2C
Who you sell to changes the channels, the message and the length of the cycle. B2B and B2C outbound are built differently.
The ladder
Tools first. Pay when leads land.
You control the spend, and the results arrive before the retainer does. Four steps, in order, with the cost of each stated up front.
Phase 01
Free discovery call
No charge
A free 30–45 minute call where we talk through your product, your ideal customers and your next 90 days of goals. You'll walk away with a clear picture of how I can help — continuing is entirely your choice.
Phase 02
One-time setup
USD 350 · one time
Infrastructure setup, tool estimation, methodology and process flow. The mandatory tool stack is activated at direct cost — no markup, no retainer.
Phase 03
Research & build
30–45–90 days · included
ICP definition, account research, prospect sourcing, and a multi-channel cadence built and launched. Nothing further is billed in this window.
Phase 04
Leads flow
USD 50 per booked meeting
You pay USD 50 for each meeting booked off my work (MQL), plus a commission when that meeting turns into a closed deal (SQL). Payment is linked to outcomes, not activity.
Interactive estimator
What the infrastructure can actually produce.
Outbound output is a capacity question, not a wish. Pick the infrastructure you are starting from and the market you sell into; the sending volume, the funnel, the meeting count and the monthly tool spend all fall out of it.
A model, not a quote. Email and LinkedIn run as two independent channels and their meetings add up. Conversion rates track the method on this page and assume the copy, list and follow-up cadence described above. Pricing and tool estimates are indicative, not fixed—actual costs vary depending on your volume, tool stack, and existing infrastructure. A real number comes out of a scoping call.
First call is free — 30 to 45 minutes to go through your numbers. Book the call
After the setup call
Two ways to run it.
Pick the one that fits how you want the function owned. Both start from the same two calls.
Track A
Performance-linked
USD 50 / booked meeting
You pay for outcomes. My upside only exists if your pipeline moves, which keeps the incentive pointed the same way as yours.
- 30–45–90 day research and build window, included
- MQL — USD 50 per meeting booked
- SQL — commission when the deal closes, agreed per deal on the setup call
- No monthly retainer
Track B
Full-time
Annual CTC · monthly compensation
I run the lead-generation function as part of your team rather than alongside it — the same work, owned end to end, on an annual arrangement.
- Research, sourcing, cadence, outreach and booking, all in-house
- Reporting and pipeline ownership as a team member
- Your plan, your tools — my execution and experience, working to bring you exposure and leads
- Compensation structured as an annual CTC, paid monthly — scoped to the mandate on the call
- No per-lead or commission billing
Book a call
A few fields. Then we talk.
Pick a slot, leave enough to check you're real, and I'll get back to you with a confirmation. Everything else is what the call itself is for — no questionnaire.
Direct contact
Or skip the form.
Reach me on LinkedIn or by phone. Same free first call, same terms — the form just means I have your details written down.